Supporting local businesses
The District of Mount Barker is a predominantly rural-residential area in the Adelaide Hills, with rapidly growing urban areas. The council subscribes to .id's online community profile - profile.id and makes it available to the community via their website.
The owners of the local supermarket used the community profile to analyse trends across their customer base. They identified that the community was becoming more commuter based, which meant they were more likely to be shopping on their way home from work.
The supermarket changed its opening hours to capture a greater share of this market, and as a result significantly increased profits.
By making demographic information easy to access, .id and the District Council of Mount Barker are supporting the local economy by sharing knowledge that assists local businesses make evidence-based decisions.
What products did they use?
Mount Barker District Council uses .id's community profile - profile.id