Profile.id

community profile

Understand your community

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Get services to the right people in the right place at the right time.

Harness the power of the Census with profile.id - a comprehensive, online, socio-demographic profile of a local government area and its suburbs.

"Having access to reliable and meaningful information about Wellington is critical for Councillors and others faced with making big decisions about the city’s future.
The profile enables us to have the maximum confidence in the decisions we make, to manage our assets to meet changing demands of changing populations and allocate resources where they are most needed."
Mayor, Celia Wade-Brown Wellington City Council, NZ

The challenge for local government

The pressures on Councils to deliver services are ever increasing. More demands from your communities, extra reporting requirements and constraints applied by other levels of government, coupled with difficulties in balancing the budget, can be a real challenge.

Add to this, ageing populations, increasing overseas migration and population growth. In this environment, difficult decisions have to be made about how best to allocate finite resources across numerous services and facilities to meet the changing community’s needs.

How can profile.id help?

profile.id uses Census data to build a powerful story about the characteristics of your community, how it is changing and how it compares to other areas. Over 220 councils across Australia and New Zealand subscribe to this information resource. They tell us that it helps them to:

Understand their community
Allocate resources to where they are most needed
Manage assets to meet changing demands
Minimise spending on research projects (one set of numbers for all consultants)
Make better use of internal resources (less number crunching, more strategy and implementation)
Deliver consistent figures in reports and information
Build confidence in decision making
Provide useful information to the community 24/7 while saving staff time
Enhance funding requests with powerful evidence
Successfully advocate for the community
Support businesses by giving them access to the information

".id products assist Councils to provide relevant Census/Statistical data in a simple flexible format. The benefit for the community is that they don’t need to spend numerous hours looking for supporting evidence; it is all available to download on our website.

Council has benefited as data can be extracted easily for funding applications and reports. It is also easy to respond to Mayor/Councillor requests for information on the community. .id is responsible for all of the maintenance and updating so we don’t need to do these ourselves."Hiba Soueid, Community Development Team Leader Holroyd City Council, NSW

Who uses profile.id?

Over 220 local government authorities across Australia (and a growing number in New Zealand) subscribe to profile.id. See our clients for a full list.

Staff across all council functions from town planning to library services use profile.id to:

Plan the delivery of services and facilities
Attract investment and promote the region
Deliver demographic information to the community
Provide evidence for funding submissions
Support advocacy efforts
Educate council staff and councillors about their community’s characteristics

Each council makes their profile.id website available to the public where community groups, investors, business people, students and the general public access the information. You can access these too at our demographic resource centre.