Atlas.id

social atlas

Allocate your resources

atlas.id^®

Target your services more effectively with atlas.id.

A picture speaks more than 1000 words - and maps are the most compelling way of presenting Census data. atlas.id is a powerful suite of online thematic maps, showing the distribution of target populations based on the 2011 Census.

“The atlas is an important tool in future planning for the shire’s growing community. It’s been developed to assist council with its planning processes and simplifies the process of tracking the changing needs in our different shire communities.”John Holland, Manager of Strategic Planning Cardinia Shire Council, Vic

The challenge for local government

The pressures on Councils to deliver services are ever increasing. More demands from your communities, extra reporting requirements and constraints applied by other levels of government, coupled with difficulties in balancing the budget, can be a real challenge.

Add to this, ageing populations, increasing overseas migration and population growth. In this environment, difficult decisions have to be made about how best to allocate finite resources across numerous services and facilities to meet the changing community’s needs.

How can atlas.id help?

atlas.id is a companion product to profile.id. It delivers Census data in a suite of powerful thematic maps which show how target populations are distributed across a local government area. Over 180 councils across Australia subscribe to this information resource. They tell us that it helps them to:

Identify where there are concentrations of target populations (e.g. children, elderly, disadvantaged)
Identify groups of people who may be hidden by more general statistics
Allocate resources to where they are most needed
Build a compelling case for funding or advocacy by presenting demographic evidence in its most visually persuasive form
Manage assets to meet changing demands
Make better use of internal resources (less number crunching, more strategy and implementation)
Deliver consistent figures in reports and information
Build confidence in decision making
Provide useful information to the community 24/7 while saving staff time
Support businesses by giving them access to the information

“This is a great resource for people who may be doing research on Cardinia Shire whether for business, grant applications or even school and university assignments.”John Holland, Manager of Strategic Planning Cardinia Shire Council, Vic

Who uses atlas.id?

Over 180 local government authorities across Australia subscribe to atlas.id. See our clients for a full list.

Staff across all council functions from town planning to library services use atlas.id to:

Plan the delivery of services and facilities for specific groups in the community
Identify pockets of disadvantage within the community
Deliver demographic information to the community
Provide evidence for funding submissions
Support advocacy efforts
Educate council staff and councillors about their community’s characteristics

Each council makes their atlas.id website available to the public where community groups, investors, business people, students and the general public access the information. You can access these too at our demographic resource centre.