Meet our team of population experts
We are a team of population experts ...
.id’s team is made up of demographic and spacial analysts, population forecasters, housing analysts, Census data, mapping and IT experts.Our offices are in Collingwood, Melbourne and Wellington, New Zealand. We currently employ 22 people in the loosely defined roles of "getting the work in", "getting the work done" and "getting paid".
Most of us are “corporate refugees” who are committed to creating an intelligent company where our ideas can flourish, our work matters and we treat ourselves and our clients with integrity and humour. There’s a fair bit of music and madness in our offices – feel free to drop by.
Matthew>
Population Forecaster
Matthew heads up .id's population forecasting team. He has extensive demographic and specialist forecasting knowledge in both metropolitan and regional Australia. Matthew had five years experience in the Department of Infrastructure (Vic), responsible for undertaking Regional State Government Population Forecasts and assisting in the production of the Metropolitan Melbourne Population Forecasts. Since joining .id in 2000, Matthew developed a small area population forecasting model which is subscribed to by over 120 councils across Australia. He went on to develop a sub-CCD based forecast for Victoria which enables users to obtain forecasts for any catchment. He is now extending these forecasts to NSW. If you want to know about the future of Australian cities, ask Matthew.
Heard saying...
“Arrrghhh! I can’t get my deaths right. It's killing me!”View blog posts »
Johnny>
Population Forecaster
Johnny has been loitering around the demographic and planning scene for quite some time, with stints at State Government in Victoria and Local Government in New South Wales before joining Ivan in .id’s infancy. Johnny has been mapping, analysing, forecasting and generally boring everyone with details of Australia’s urban growth since the late 1980s. He has produced forecasts for councils across Australia and presented widely on demographic and housing trends and challenges. He recently undertook .id's first New Zealand forecast for Wellington City Council.
Heard saying...
“I preferred Bardot before they went commercial.”View blog posts »
Richard>
Population Forecaster
Richard has a background in urban planning and regeneration as well as social housing in the UK. He came to Australia in 2005 and joined .id in 2006, having previously worked for State Government in Victoria. He has produced population forecasts for local government areas in Sydney, Melbourne, Perth and Regional Victoria and undertaken numerous presentations about the policy implications and challenges of demographic trends to a variety of audiences. Despite being a Pom, he knows a thing or two about Australia - and New Zealand too. Richard worked on our first New Zealand forecast for Wellington City.
Heard saying...
“It's statistics, Jim, but not as we know it.”
View blog posts »
Steve>
Population Forecaster
Steve is one of our population forecasters. He has a background in geographic analysis and joined .id in 2006 after working in the property valuation game. Steve’s interest in GIS has helped him produce population forecasts for local government areas ranging from Cairns to Campaspe. When he’s not playing around with migration rates, Steve can often been seen in the streets of Fitzroy with his Bulldog - George (what is it they say about owners and their dogs?)
Heard saying...
"Pub?"
Simone>
Population Forecaster
Simone has been working in .id's forecasting team since the end of 2010, and has been working in demographic roles since the mid 1990s. She is particularly proud of her involvement in the 2006 Census, having designed and managed the enumeration of CDs (while at the ABS) and then analysing them while working for the Victorian State government. She has long had an interest in Census data and loves the way it can tell you stories about places and how they’re changing. Outside of work, Simone is a keen photographer and one day hopes to say she has travelled around Australia (so far she’s done Port Pirie in South Australia to Rainbow Beach in Queensland).
Heard saying...
“There aren’t many girl nerds.”View blog posts »
Chau>
Population Forecaster
Chau studied planning and has a broad range of experience in demographic and housing research. He worked at the Department of Infrastructure (Sustainability and Environment) (Vic.) in the planning area for four years notably in projects such as Victoria in Future, Suburbs in Time, Regional Matters and in mobility and access research. Since joining .id in 2004, Chau has focussed much of his efforts into further exploration of housing markets, drivers of population change and population forecasting. With Matthew, Chau is responsible for delivering the .idforecasts program.
Heard saying...
"I’m playing God and I’m not very good at it."
Nenad>
Population Forecaster
Nenad is a new addition to .id with a background in geosciences and geographic information systems (GIS) in New Zealand local government. He has used New Zealand census statistics and geodemographic information for a variety of purposes in his previous roles including emergency management and urban design. Nenad enjoys showing people the benefits and power of using demographic information to make informed decisions, especially when coupled with GIS.
Heard saying...
"Watching greenfield growth in Victoria is like watching growth in a petrie dish."View blog posts »
Narelle>
Researcher
After working in planning in the Victorian State Government for some years, Narelle took a break to be an unpaid domestic administrator. She was lured back into the workforce when she saw the informative planning tools .id were providing for local government and other service providers. Narelle likes to stay in the background, researching the development history and current population trends of areas. She also uses her eagle eye to analyse and interpret demographic data.
Heard saying...
“It doesn’t matter how small the mistake is, it’s big enough to need fixing.”
Darren>
Mapping and GIS Specialist
Prior to joining the team at .id in 2008, Darren spent over four years with Urbis in the Property Economics Department as a Spatial Data Analyst. Having proven experience in Geographic Information Systems (GIS), he also studied Digital Media, so has an interest and understanding in Graphic Design and Web Programming. His role at .id ranges from analysing and splitting Census Collection Districts to create custom boundaries, to defining client geographic areas, to building migration maps and designing website banners. After-hours Darren is often found catching a live band or spraying tee shots on the golf course.
Heard saying...
“That's terrible.”
Heath>
Product Delivery
After analysing readership location statistics at NewsLimited for a number of years, Heath joined .id in 2006. Heath puts together the profile.id, atlas.id & economy.id websites for our clients.
He says the work at .id represents a natural progression from what he used to do at NewsLimited as he now examines population data on a much broader scale in terms of the story that the numbers tell.
Outside of .id Heath has no spare time as he is renovating - 5 years & counting...
Heard saying...
“All you have to do these days is stick an ‘o’ at the end of your name and you are a working man’s comedian.”
Bruce>
Product Development
Bruce has been working at .id for four years. His main job here is software development of online products and internal software systems. Bruce loves creating backend frameworks that support our products and tries to automate the processes for publishing new online products as much as possible. Bruce always loves a new challenge and considers his job not just as work, but as a hobby. Other things Bruce is into are motorcycle racing and the underground Metal scene, and he does his best to go to the track and attend his favourite metal shows and gigs.
Heard saying...
“There are 10 types of people, those who know binary, and those who don't.”
Michael>
Product Development
Michael has been designing and building web applications for more than 10 years. He has worked at .id for around 18 months, primarily on the .id community websites. He is a self confessed User Interface / User Experience geek, and is an open source enthusiast too.
Heard saying...
“The SHIFT key is the one with SHIFT written on it.”
Andrew>
Database and IT Management
Seven years in the freight forwarding industry taught Andrew it was time for a change. .id came along need someone to fix stuff and make it all work. That sounded like Andrew's kind of job. He's been here for the best part of 10 years and so has seen it all grow into the demographic monster it is today.
After hours fun: old cars, trains and anything mechanical.
Heard saying...
“Make it a feature and not a hack!”
Kendall>
Product Design and Development
A member of .id since the early days, Kendall directs the development of new products and oversees production of .id's web applications. Having originally studied Urban Planning, Kendall has extensive knowledge of Census data, demography and information visualisation. He also enjoys sleeping on the couch.
Heard saying...
"I need a holiday from myself."
Glenn>
Demographer & Client Consultant
Glenn is a Census data expert, having worked at the Australian Bureau of Statistics for 10 years. He managed the Census field collection for regional Victoria in 2006, then left and has worked for .id for the past four years. His passion is in analysing Census data to understand the relationship between people and places, and finding something interesting and different about every place. If there's anything Glenn doesn't know about the Census, it's probably not worth knowing - so ask Glenn!
Heard saying...
“Is there a geocache around here?”View blog posts »
Nathan>
Client Consultant & Social Researcher
Nathan recently joined id after working as a social research officer in local government. He is a strong believer in the need for evidence based planning and decision making and enjoys making information easily accessible and useable for as many people as possible. With years of experience working in the area of research and analysis in both the private and public sector Nathan has a good understanding of the unnecessary pain data can cause. Nathan’s dream is that one day we will live in world where no one needs to be scared of numbers ever again.
Penny>
Our woman in New Zealand
Penny has joined .id in 2011 as the organisation begins to work with New Zealand councils. With more than 12 years in NZ Local Government as a communication manager, Penny also brings a wide breadth of generalist management experience in fields as varied as research, civil defence, projects and event management, marketing and training. Penny strongly believes in the role local government has in empowering communities and the potential .id has to support business and community organisation growth.
Heard saying...
'...it's just a short walk."
Jim>
Our man in South Australia
Jim has been a member of the .id team since early 2010, following 10 years in local government and prior to that, many years at IBM. A former client of .id’s products and services, Jim recognised the value of the tools in council decision making, and decided to join .id to help spread the word!
Heard saying...
“I know this might be like using a sledgehammer to crack a nut, but…”View blog posts »
Rebecca>
Online Marketing & Social Media
Rebecca is from Singapore and is studying Marketing and Communications at Melbourne University. We call her our 'young person' and she's working with us part time to help us negotiate the world of social media and online communications.
View blog posts »
Lila>
Office Manager
Lila has now worked for .id for nine years as office manager. She too is a corporate refugee. Her main roles are foreseeing all the accounts, billings, wages, sales & marketing support, conference organiser and front reception – basically ensuring that we all get paid.
Heard saying...
"How much will it cost?"
Lailani>
Business Strategy, Sales and Marketing
Lailani has been part of the .id crew since 2004 in sales, marketing and business strategy. She was a client before that and she liked what she saw so much she bought the company ... well not exactly. Lailani has spent over fifteen years learning about the information requirements of different industries in the UK, New Zealand and Australia. Before joining .id she worked extensively in client management and marketing roles for IBM and SPSS in the UK and a stint as a ranger in Kakadu National Park.
Heard saying...
"Kiwis are everywhere ... except in New Zealand. "View blog posts »
Janet >
General Manager
Janet has been working at .id since 2005. As well as working with our clients, she looks after the financial and administrative side of the business. Janet has over 25 years (OMG - do I really?) experience in sales, marketing and business management in areas as diverse as publishing, videoconferencing, GIS software and spatial analytics. When not in the office, or out and about visiting clients, you'll find Janet happily pottering about in the kitchen trying out some new recipes.
Heard saying...
"Forget Jamie Oliver, Nigel Slater is my cooking God."
Ivan >
Founder and our man in New Zealand
Ivan founded .id in 1997 after a long career in housing and infrastructure policy in both the public and private sector and an academic background in geography. Ivan believes in elevating evidence-based decision making in policy development and keeping it simple and inclusive. To this end, .id has developed online demographic information tools which have become the industry standard for local government in Australia. Ivan is currently based in Wellington with his family as .id begins its expansion into New Zealand. Ivan is passionate about cities, urban planning, sustainable communities and surfing.