what does .id do?

We build demographic resources ...

... and deliver our work online ... in over 500 public websites.

.id is a company of demographers, housing analysts and census data experts who build demographic information products for Australia & New Zealand.

.id stands for "informed decisions" and we provide decision makers with readily accessible information about local populations and how they are changing.

.id is unique because we have expertise in equal measure in spatial data analysis and the design and development of web-based information products.  As consumers of spatial data ourselves, we fundamentally understand how users want to consume that data, and this has driven our product development.

We believe that by making demographic information accessible to the broadest possible audience, and promoting evidence-based decision making, we are contributing to a fairer and more sustainable society.

We develop online information products specifically for local government decision makers.

We have delivered over 500 websites containing demographic information about local areas to more than 220 councils in Australia & New Zealand. In doing so we have profiled around 75% of the population.

Collectively we call this body of work the .id community. It is a public resource that can be accessed here.

We have the largest population forecasting team in Australasia. 

The team's latest project has been building highly detailed population forecasts for the whole of Victoria at the CCD (Census Collection District) level and smaller.  This provides great flexibility in building the forecasts into any required catchment and are designed to be used by the commerical sector for demand forecasting. Learn more...

.id's demographic expertese means we understand how cities are growing and changing. We use spatial data to tell this story in a powerful web application called .idplacemaker.

We share this knowledge with our clients so they can make confident decisions about when and where to invest. 

Our clients are organisations who contribute to building our cities and communities. They include local & state government, education providers, housing developers, retailers, health care providers, utilities companies, banks & insurers and sporting clubs.

.idplacemaker provides these businesses with insights into how well they are operating in a place and identifies where else they might effectively conduct their business – now and in the future.. Learn more ...