what does .id do?

We are population experts ...

... and deliver our analysis online ... in over 550 public websites.

.id is a company of population experts - demographers, spatial analysts, urban planners, forecasters, census data and IT experts who build demographic information products for Australia & New Zealand.

We understand how cities, towns and regions are growing and changing. Name a place and we can tell you about its population’s past, present and future!

We use spatial data to tell this story in powerful web applications.

We share this knowledge with our clients so they can make confident decisions about when and where to provide services and invest in infrastructure.

Our clients are organisations who contribute to building our cities and communities. They include local & state government, education providers, housing developers, retailers, health care providers, utilities companies, banks & insurers, sporting clubs and planning consultants.

During our 14 years in business, we have built over 550 websites delivering analytical and spatial decision making information to more than 300 clients Australia-wide and in New Zealand.

Our information products meet the challenge of delivering meaningful information to users with diverse information needs and skill levels – from analysts to the general public – by organising and presenting complex data in an intuitive format. As consumers of spatial data ourselves, we fundamentally understand how users want to consume that data.

We believe that by making demographic information accessible to the broadest possible audience, and promoting evidence-based decision making, we are contributing to a fairer and more sustainable society.

We develop online information products specifically for local government decision makers.

We have delivered over 550 websites containing demographic information about local areas to more than 250 councils in Australia & New Zealand. In doing so we have profiled around 75% of the population.

Collectively we call this body of work the .id community. It is a public resource that can be accessed here.

We have the largest population forecasting team in Australasia. 

The team's latest project has been building highly detailed population forecasts for the whole of Victoria, NSW and the ACT at the CCD (Census Collection District) level and smaller.  This provides great flexibility in building the forecasts into any required catchment and are designed to be used by the commerical sector for demand forecasting. Learn more...

.id placemaker is an internet application developed by population experts to tell the story of change across cities, towns and regions and assist organisations to plan their reponses.

Placemaker shows how demand for a product or service is changing so that organisations can invest in the right place at the right time. .idplacemaker provides these businesses with insights into how well they are operating in a place and identifies where else they might effectively conduct their business – now and in the future.. Learn more ...