.id - the population experts

Access our public resources

Over 300 local councils and regional authorities across Australia and New Zealand commission our detailed local area profiles, which are then made available to the public as a shared resource for the community.

Collectively, this forms a rich source of local demographic and economic data, population forecasts and interactive demographic maps for all the local areas that subscribe to these tools.

Head over to our Demographic Resource Centre to access these local profiles, along with step-by-step guides, eBooks and other resources from our team of population experts.
open Resource centre

Get help with your next project

Working with us usually involves a mix of consulting and online tools.

By taking a consulting-led approach to projects, our experts can get to the heart of your challenge, giving you insights and a framework to make confident, strategic and informed decisions.

Our online tools then put those insights in the hands of your team, your project stakeholders or the wider community.

Visit our services page to see if we’re a fit for your next project.
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What drives us

For 20 years, we’ve worked to build an enterprise that contributes to a good society.

Everyone at .id shares a curiosity and knowledge about the way in which people organise themselves into communities and cities. We are driven by a strong desire to contribute to the development of a good society where everyone has access to housing, education, employment, social & political inclusion, culture, health, recreation and information.

Because of our passion for society, we are excited by the projects we engage in, and genuinely interested in the outcomes. This means we work very closely with our clients on scoping projects. We design projects that are pointy, practical and achievable. We draw meaning from data to provide insights that inject confidence into the decision making process.

More about our services

Who we work with

.id help you make the most of a demographic evidence base

Our clients include local and state governments, education providers, housing developers, retailers, health care providers, utilities companies, banks & insurers, sporting organisations and planning consultants.

We believe in collaboration and long, productive partnerships with our clients. Our customers use our online information tools and consulting services to make confident decisions about when and where to locate their services based on demographic and economic evidence.

Read our case studies

Who you get to work with

We are the largest team of demographic specialists in Australia and New Zealand.

The .id team is a unique combination of demographic and spatial analysts, urban economists, industry sector experts, IT and data management specialists, and the largest population forecasting team in the country.
Meet our team