Client

City of Fairfield

Challenge

Fairfield City Council required research to support the development of local economic development strategies

Highlights

Our analysis highlighted the changing dynamics in the local economy is generating several opportunities and potential challenges. Understanding these opportunities and challenges provided Council with a strong foundation to identify the most appropriate intervention.

Results

This information will help inform Council economic planning, allowing them to make confident decisions about what strategies are required to influence growth.

Need help putting it together? We can help Contact us

In order to develop local economic strategies, Fairfield City Council engaged .id to explore local economic drivers and competitive advantages influencing growth.

Our method

We developed a slide-deck report that delivered at-a-glance, economic analysis about the LGA’s key economic indicators including:

  • Economic growth
  • Economic drivers (population, participation, productivity)
  • Job growth and labour force performance
  • Industry and business activity
  • Socio-economic changes

This information was then used by the economics team to identify the main opportunities and challenges facing the local economy. Some of the opportunities and challenges included:

  • High unemployment rate and has remained elevated despite recent economic growth
  • Skill profile is lower, with barriers like low English language proficiency impacting labour force outcomes
  • Strong growth recently in key industry sectors – Manufacturing; Wholesale Trade; and Transport, Postal and Warehousing.
  • Its multicultural community provides opportunities for growth (e.g. niche local markets, exports)

Results

This information will help inform Council economic planning, allowing them to make confident decisions about what strategies are required to influence growth.

Join thousands of other subscribers...
STAY INFORMED Subscribe to monthly insights Stay up to date about demographic and economic changes around Australia and New Zealand with .id Insight, our monthly newsletter.
FEED YOUR CURIOUSITY follow the .id blog Receive articles twice a week about demographic, economic and housing trends and more. We promise it will be interesting.