Client

City of Launceston

Challenge

The council needed a high quality evidence base to inform the development of economic strategies and investment priorities.

Highlights

Four major opportunities were identified:
1. Growing importance as a Regional City
2. Leverage off economic development potential of Northern Tasmania
3. Add value to traditional strengths in agriculture through actions that increase its knowledge-intensity
4. Gateway for an expanded Tourism offer

Results

.id prepared a story about the City of Launceston economy that has been used to directly inform strategic planning, and ultimately the development of an Economic Development Plan.

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.id undertook a detailed economic analysis of the Launceston and Northern Tasmania economy to support the development of the Economic Development Strategy. Our involvement helped identify the opportunities, trends and drivers of future economic growth.

Our method

Our involvement included a dominant/emerging industry analysis, skills gap analysis, supply-chain analysis, tourism and agriculture analysis and spatial analysis.

The profile highlighted that the City of Launceston and Northern Tasmania Region face a number of challenges that need to be addressed. That said, this profile points to a number of emerging opportunities and drivers of growth and these are the focus of this profile. Four major opportunities were identified:

  1. Growing importance as a Regional City
  2. Leverage off economic development potential of Northern Tasmania
  3. Add value to traditional strengths in agriculture through actions that increase its knowledge-intensity
  4. Gateway for an expanded Tourism offer

Result

.id prepared a story about the City of Launceston economy that has been used to directly inform strategic planning, and ultimately the development of an Economic Development Plan.

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