The City of Ryde required a detailed profile of their largest economic node – Macquarie Park. This analysis aimed to provide key highlights of the tech park, competitive advantages and benchmarking analysis that could be used to target investment attraction and support economic development strategies.

Our method

We decided a PowerPoint slide deck would be the best way to present engaging content that can be tailored to different needs e.g. marketing or planning purposes. A semi-prospectus style report was developed to help decision makers understand the competitive strengths of Macquarie Park and the range of opportunities it presents.

The report also included highlighting major businesses and cluster relationships, mapping infrastructure, identifying major projects, and developing economic projections to showcase future growth potential.

Results

.id prepared a powerful story about one of Australia’s largest innovation hubs. Our slide deck based approach allowed Council to pull out key information for presentations to investors or to be used in marketing material.