Community profiles for local government

Communities of Interest module

Request a CoI

"Of all the elderly people in our community, how many live on a
household income of less than $500 per week?"

Sometimes the most important questions concern just a small part of the community.

Our standard community profiles give you insights to local government communities that can be broken down by smaller geographies such as suburbs.

However, when we brief local councils and community groups, the most pointed questions are often about communities defined by characteristics other than geography (people often want to know more about a particular ethnic group, age group, or disadvantaged groups in the community).

Delivered as optional additions to our community profiles, our Communities of Interest (COIs) give you access to detailed demographic data about these groups.

If you would like any of the Communities of Interest below added to your existing community profile, you can contact us here or simply email

Add Communities of Interest to your community profile

Request a CoI
Available Communities of Interest

Life stages

If you’re planning age-specific services (eg. youth services, aged care), we can build a community of interest for any combination of single-year-of-age groups.

Multicultural and LOTE

Do you deliver services for people born overseas, recent arrivals, or non-English speakers? We can create CoIs for any of these groups. If you’re interested in people born in a particular country, we can recommend countries based on your local population, or you can choose from over 200 countries on our standard-countries-of-birth list.

Disadvantaged groups

Are you working to help people with a need for assistance, low-income households, or the local Aboriginal and Torres Strait Islander (ATSI) population? 


Understand the differences (working hours, income, unpaid childcare, education etc) between females and males in your community.

Speak with us about getting a CoI module for any of these groups added to your community profile.

See Communities of Interest on the Blacktown Community Profile

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