Visualise population insights spatially using web-based mapping.
View demographic demand at geography that makes sense to your business.
Build an evidence base to make informed decisions.
Visualise Census information
The best way to understand demographic information is to visualise data spatially using a map. This intuitive, web-based mapping platform helps you analyse population information to understand places. Use thematic maps to see the distribution and makeup of communities, identify where target populations are located and how they are changing over time.
Geography that makes sense
Learn about the demographic characteristics of places using relevant geographic boundaries. From macro Australia-wide or state-based views, right down to the micro-geographic detail of cities, towns, regions, suburbs, and neighbourhoods. For places that don’t align to commonly defined borders or statistical boundaries, build a custom catchment area and compare to geographic benchmarks.
Network planning made easy
Pinpoint where and when target populations change to identify expansion (or rationalisation) opportunities for facilities and services. Visualise overall demand from a bird’s eye view across an entire city and drill down into the detail to quantify hotspots, growth fronts and ideal locations.
Find your narrative
Viewing demographic data through a spatial lens adds new dimension to your analysis and planning. Transform data into a visual story to reveal patterns and trends often hidden in spreadsheets. Establish an impressive evidence base to convey a powerful narrative to stakeholders.
See the future
Do you need to know how demand for services will play out in the future? Add a future lens to forecast where and when demographic change unfolds at a micro-geographic level. Granular Small Area Forecast information (SAFi) lets you quantify the location and timing of population growth at a hyperlocal level by age groups, forecast until 2041.
Respond where it matters
Are you positioned to respond in the right place, at the right time? Overlay supply data to map your facilities, infrastructure, and service locations in relation to underlying demand. Add competitive data to understand the competitive landscape, highlight market opportunities and find gaps in supply.
Explore possibilities
Are your services and facilities optimally located to meet current and future demand? Identify opportunities to expand (or rationalise) – highlight untapped areas with favourable demographic characteristics, future growth prospects and an under-supply of services. Explore ‘what ifs’, create scenario planning and discover opportunities you didn’t know existed.
Supercharge your analysis
Save time repeatedly collating information from numerous data sources, manipulating data and formatting results. Access quick reports straight from the map for instant insights on the ground or use the powerful master report tool for more detailed analysis. Powerful reporting at the click of a button that is easy to export into your own analysis. For advanced requirements, we can develop custom reports to suit your needs.
Uncover driving forces
Activate the urban development layer to unveil dwelling-related drivers of population change. The urban development layer captures new residential developments and uses thematic mapping and mini-reports to let you view where growth will occur. Visualise the relationship between dwelling development and population change as it unfolds over time until 2041.
Share your insights
The intuitive web-based interface empowers decision makers to independently explore data. Data management and technical GIS mapping burdens are removed, broadening the accessibility and reach of demand forecasting and location-based insights for your organisation. Easily build and share visually compelling stories for better stakeholder engagement and results.
“
Placemaker assists us to make confident decisions about when and where to invest for future school development in Victoria.
Catholic Education Office, VICSpatial insights at your fingertips
.id Placemaker is a powerful spatial mapping platform that helps you make location decisions with confidence.
- Base map
Select from road maps, satellite maps and hybrids of both as the underlying map layer. - Define your geography
See the world at the right level of geographic detail, right down to small, local areas. Or define your own custom catchment areas. - Demographic lens
Analyse demand using thematic maps to display Census data, or add the future lens to view .id’s hyperlocal small area population forecasts. - Supply lens
Placemaker Pro lets you add points of supply – map your facilities, service locations and infrastructure points, along with competitor information.
Which version of .id Placemaker is right for you?
| FEATURES | .id Placemaker | .id Placemaker Pro |
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Demographic lens (Census) |
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See the size and distribution of population demand by:
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| Understand demographic characteristics spatially. Examine demographic information from Australian Census topics including:
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| Understand how things change over time. See a decade of Census information aligned over time and places for consistent analysis.
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View data at both a macro and micro level of detail:
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Build a custom geographic area or catchment
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Understand how places compare to each other
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Reports |
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View instant insights straight from the map
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Access detailed reports about places
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Future lens |
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Forecast future demographic demand
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Supply lens |
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Weigh up supply and demand together
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Understand the competitive environment
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| Economic lens | ||
Understand economic and wealth information spatially
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Urban development layer |
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Understand future residential development
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add on |
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Custom reports |
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Access detailed reports to suit my needs
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Set up and support |
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Receive advice on how best to set up to answer strategic questions
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Access personalised training and support
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Product features
Web-based mapping
Create and share visually impressive thematic maps via a secure web-based login. Access the power of a geographic mapping system through your web browser. Choose your base map, customise and control map layers, edit styling, set data parameters and switch between year ranges and data types. Create and save map views to return to them later.
Detailed demographics
View population characteristics including age structure, gender, education, employment, housing, income, birthplace, language, religion and social disadvantage. Data from Australian Census topics has been geographically concorded and aligned over time to allow you to accurately analyse places using consistent geographic and demographic information. Over a decade of information is available – 2016, 2011 and 2006 Census.
The right geography
Thematic maps show spatial information from an Australia-wide or state-based view. Zoom into cities, regions, suburbs and drill down into the detail of small local areas and neighbourhoods. Analyse data at every level – Australia, States, Greater Capital Cities, SA4s (regions), Local Government Areas, SA2 (state suburb equivalent), and SA1 (smallest Census geography).
Area builder
Easily create custom geographic catchment areas that align to your planning requirements. Build your custom geography by tapping to add small areas, using a circle radius tool, or select an area on the map via the polygon tool to define your area. Save groups of areas to develop your own set of personalised catchments that can be used to visualise information and run reports. Save and organise your selections to return to them at any time.
Benchmark perspective
Understand and compare multiple locations side-by-side within a map. To find out more compare areas of interest against other relevant places by displaying quick reports on your thematic map for instant perspective. Benchmark areas against state or regional averages to see where your area of interest fits in relation to others.
Supply lens
See the spatial distribution of customers in relation to business locations, analyse market penetration, and assess the performance of different locations. Create collections of point markers to identify facilities, infrastructure, service locations and customer catchments. Easily layer points on thematic maps to quickly show service demand in relation to supply areas and identify where the best opportunities are located.
Future lens
.id’s Small Area Forecast information (SAFi) gives you granular, micro-geographic population forecasts robust enough to support large-scale investment decisions. SAFi provides total population and dwelling forecasts at hyperlocal SA1-derived geography. Forecast in five-year intervals or as single forecast years until 2041. Dissect by five-year age groups or single year of age, gender, and household type for detailed population intelligence.
Urban development layer
Uncover the development horizon of dwellings in detail. The urban development layer lets you see residential development information including site details, location, capacity and size, number of dwellings, and development timeframes. Use the time slider to quickly show change over time.
Quick reports
See the data behind the visual layer at the click of a button. Quick reports let you view snapshots of Census data for a place – simply tap an area to launch a mini-report for your area. Launch multiple reports for different areas at once to compare places and easily switch between report topics for each place using a drop-down menu.
Master reports
Click to generate detailed reports for multiple geographic areas or your own defined boundaries – see aggregate information for areas including a map of the selected area, an attribute table for the report type, benchmark statistics for comparison, and charts to help interpret the data. View multiple time periods to analyse change over time. Export data, maps and reports in Word, Excel, or .pdf format for integration straight into your own analysis and reporting.
Custom reports
We can develop custom reports which respond to your business needs. Whether you want to identify target markets using Census data or incorporate supply and demand data in one report, we can create custom reports in a preferred layout to help streamline your process for consistent reporting and data analysis.
Pro set-up
We can advise the best configuration of .id Placemaker to answer your strategic questions. Work with our Location strategy consultants to set up and customise the platform to tackle your specific planning requirements. We manage databases, set up the system, and convert your business data into valuable, geospatially enabled information.
Training and support
Built-in tutorials guide you through the basics and our expert team is always on hand to answer your queries. Pro subscribers can take advantage of group training sessions and ongoing phone and email support from the population experts to tackle planning issues and get the most out of the system.
Our clients
Who's using .id Placemaker
