Spatial analysis and planning platform

Discover, explore and present spatial insights


Visualise population insights spatially using web-based mapping.

View demographic demand at geography that makes sense to your business.

Build an evidence base to make informed decisions.

Placemaker assists us to make confident decisions about when and where to invest for future school development in Victoria.

Patrick Love, Manager Planning Catholic Education Office, VIC

Spatial insights at your fingertips

.id Placemaker is a powerful spatial mapping platform that helps you make location decisions with confidence.

  1. Base map
    Select from road maps, satellite maps and hybrids of both as the underlying map layer.
  2. Define your geography
    See the world at the right level of geographic detail, right down to small, local areas. Or define your own custom catchment areas.
  3. Demographic lens
    Analyse demand using thematic maps to display Census data, or add the future lens to view .id’s hyperlocal small area population forecasts.
  4. Supply lens 
    Placemaker Pro lets you add points of supply – map your facilities, service locations and infrastructure points, along with competitor information.

Which version of .id Placemaker is right for you?

FEATURES .id Placemaker .id Placemaker Pro

Demographic lens (Census)
See the size and distribution of population demand by:

  • Age based demand – 5 year or service age groups
  • Gender
Understand demographic characteristics spatially. Examine demographic information from Australian Census topics

  • Education and qualifications
  • Ethnicity – ancestry, country of birth, languages spoken at home, religion
  • Household and family type
  • Income and disadvantage
  • Industry and occupation
Understand how things change over time. See a decade of Census information aligned over time and places for consistent

  • 2016, 2011 and 2006 Census information
View data at both a macro and micro level of detail:

  • Geography: Australia, State/Territory, Capital City / Rest of State, SA4, LGA, SA3, SA2, SA1
Build a custom geographic area or catchment

  • Area builder lets you define geographic boundaries to suit your purpose
Understand how places compare to each other

View instant insights straight from the map

  • Quick reports provide information about places that is easy to export to Excel, Work or .pdf
Access detailed reports about places

  • Master reports provide more detail for your analysis and easily export for use in Excel, Work
    or .pdf

Future lens
Forecast future demographic demand

  • Add
    .id SAFi to quantify demand and see its spatial distribution

add on

Supply lens
Weigh up supply and demand together

  • Map facilities and services as points, overlay with thematic mapping to show demographic demand

Understand the competitive environment

  • Map competitor supply points in conjunction with your own

Economic lens
Understand economic and wealth information spatially

  • Add an Economic lens to see Centrelink data (tax benefits A & B)

add on

Urban development layer
Understand future residential development

  • Add the Urban development layer to see housing development in granular detail

add on

Custom reports
Access detailed reports to suit my needs

  • We can build customised reports into Placemaker Pro to make reporting easy

add on

Set up and support
Receive advice on how best to set up to answer strategic questions

  • Work with our Location strategy consultants to customise Placemaker Pro with the right information to
    respond to your business needs
Access personalised training and support

  • Placemaker Pro means our team of population experts are available to help your through your planning
    challenges with training and support


Product features

Web-based mapping

Create and share visually impressive thematic maps via a secure web-based login. Access the power of a geographic mapping system through your web browser. Choose your base map, customise and control map layers, edit styling, set data parameters and switch between year ranges and data types. Create and save map views to return to them later.

Detailed demographics

View population characteristics including age structure, gender, education, employment, housing, income, birthplace, language, religion and social disadvantage. Data from Australian Census topics has been geographically concorded and aligned over time to allow you to accurately analyse places using consistent geographic and demographic information. Over a decade of information is available – 2016, 2011 and 2006 Census.

The right geography

Thematic maps show spatial information from an Australia-wide or state-based view. Zoom into cities, regions, suburbs and drill down into the detail of small local areas and neighbourhoods. Analyse data at every level – Australia, States, Greater Capital Cities, SA4s (regions), Local Government Areas, SA2 (state suburb equivalent), and SA1 (smallest Census geography).

Area builder

Easily create custom geographic catchment areas that align to your planning requirements. Build your custom geography by tapping to add small areas, using a circle radius tool, or select an area on the map via the polygon tool to define your area. Save groups of areas to develop your own set of personalised catchments that can be used to visualise information and run reports. Save and organise your selections to return to them at any time.

Benchmark perspective

Understand and compare multiple locations side-by-side within a map. To find out more compare areas of interest against other relevant places by displaying quick reports on your thematic map for instant perspective. Benchmark areas against state or regional averages to see where your area of interest fits in relation to others.

Supply lens

See the spatial distribution of customers in relation to business locations, analyse market penetration, and assess the performance of different locations. Create collections of point markers to identify facilities, infrastructure, service locations and customer catchments. Easily layer points on thematic maps to quickly show service demand in relation to supply areas and identify where the best opportunities are located.

Future lens

.id’s Small Area Forecast information (SAFi) gives you granular, micro-geographic population forecasts robust enough to support large-scale investment decisions. SAFi provides total population and dwelling forecasts at hyperlocal SA1-derived geography. Forecast in five-year intervals or as single forecast years until 2041. Dissect by five-year age groups or single year of age, gender, and household type for detailed population intelligence.

Urban development layer

Uncover the development horizon of dwellings in detail. The urban development layer lets you see residential development information including site details, location, capacity and size, number of dwellings, and development timeframes. Use the time slider to quickly show change over time.

Quick reports

See the data behind the visual layer at the click of a button. Quick reports let you view snapshots of Census data for a place – simply tap an area to launch a mini-report for your area. Launch multiple reports for different areas at once to compare places and easily switch between report topics for each place using a drop-down menu.

Master reports

Click to generate detailed reports for multiple geographic areas or your own defined boundaries – see aggregate information for areas including a map of the selected area, an attribute table for the report type, benchmark statistics for comparison, and charts to help interpret the data. View multiple time periods to analyse change over time. Export data, maps and reports in Word, Excel, or .pdf format for integration straight into your own analysis and reporting.

Custom reports

We can develop custom reports which respond to your business needs. Whether you want to identify target markets using Census data or incorporate supply and demand data in one report, we can create custom reports in a preferred layout to help streamline your process for consistent reporting and data analysis.

Pro set-up

We can advise the best configuration of .id Placemaker to answer your strategic questions. Work with our Location strategy consultants to set up and customise the platform to tackle your specific planning requirements. We manage databases, set up the system, and convert your business data into valuable, geospatially enabled information.

Training and support

Built-in tutorials guide you through the basics and our expert team is always on hand to answer your queries. Pro subscribers can take advantage of group training sessions and ongoing phone and email support from the population experts to tackle planning issues and get the most out of the system.

Our clients

Who's using .id Placemaker