Visualise population insights spatially using web-based mapping.

View demographic demand at geography that makes sense to your business.

Build an evidence base to make informed decisions.

Spatial insights at your fingertips

.id Placemaker is a powerful spatial mapping platform that helps you make location decisions with confidence.

1. Base map
   Select from road maps, satellite maps and hybrids of both as the underlying map layer.
2. Define your geography
   See the world at the right level of geographic detail, right down to small, local areas. Or define your own custom catchment areas.
3. Demographic lens
   Analyse demand using thematic maps to display Census data, or add the future lens to view .id’s hyperlocal small area population forecasts.
4. Supply lens 
   Placemaker Pro lets you add points of supply – map your facilities, service locations and infrastructure points, along with competitor information.

Web-based mapping

Create and share visually impressive thematic maps via a secure web-based login. Access the power of a geographic mapping system through your web browser. Choose your base map, customise and control map layers, edit styling, set data parameters and switch between year ranges and data types. Create and save map views to return to them later.

Detailed demographics

View population characteristics including age structure, gender, education, employment, housing, income, birthplace, language, religion and social disadvantage. Data from Australian Census topics has been geographically concorded and aligned over time to allow you to accurately analyse places using consistent geographic and demographic information. Over a decade of information is available – 2016, 2011 and 2006 Census.

The right geography

Thematic maps show spatial information from an Australia-wide or state-based view. Zoom into cities, regions, suburbs and drill down into the detail of small local areas and neighbourhoods. Analyse data at every level – Australia, States, Greater Capital Cities, SA4s (regions), Local Government Areas, SA2 (state suburb equivalent), and SA1 (smallest Census geography).

Area builder

Easily create custom geographic catchment areas that align to your planning requirements. Build your custom geography by tapping to add small areas, using a circle radius tool, or select an area on the map via the polygon tool to define your area. Save groups of areas to develop your own set of personalised catchments that can be used to visualise information and run reports. Save and organise your selections to return to them at any time.

Benchmark perspective

Understand and compare multiple locations side-by-side within a map. To find out more compare areas of interest against other relevant places by displaying quick reports on your thematic map for instant perspective. Benchmark areas against state or regional averages to see where your area of interest fits in relation to others.

Supply lens

See the spatial distribution of customers in relation to business locations, analyse market penetration, and assess the performance of different locations. Create collections of point markers to identify facilities, infrastructure, service locations and customer catchments. Easily layer points on thematic maps to quickly show service demand in relation to supply areas and identify where the best opportunities are located.

Future lens

.id’s Small Area Forecast information (SAFi) gives you granular, micro-geographic population forecasts robust enough to support large-scale investment decisions. SAFi provides total population and dwelling forecasts at hyperlocal SA1-derived geography. Forecast in five-year intervals or as single forecast years until 2041. Dissect by five-year age groups or single year of age, gender, and household type for detailed population intelligence.

Urban development layer

Uncover the development horizon of dwellings in detail. The urban development layer lets you see residential development information including site details, location, capacity and size, number of dwellings, and development timeframes. Use the time slider to quickly show change over time.

Quick reports

See the data behind the visual layer at the click of a button. Quick reports let you view snapshots of Census data for a place – simply tap an area to launch a mini-report for your area. Launch multiple reports for different areas at once to compare places and easily switch between report topics for each place using a drop-down menu.

Master reports

Click to generate detailed reports for multiple geographic areas or your own defined boundaries – see aggregate information for areas including a map of the selected area, an attribute table for the report type, benchmark statistics for comparison, and charts to help interpret the data. View multiple time periods to analyse change over time. Export data, maps and reports in Word, Excel, or .pdf format for integration straight into your own analysis and reporting.

Custom reports

We can develop custom reports which respond to your business needs. Whether you want to identify target markets using Census data or incorporate supply and demand data in one report, we can create custom reports in a preferred layout to help streamline your process for consistent reporting and data analysis.

Pro set-up

We can advise the best configuration of .id Placemaker to answer your strategic questions. Work with our Location strategy consultants to set up and customise the platform to tackle your specific planning requirements. We manage databases, set up the system, and convert your business data into valuable, geospatially enabled information.

Training and support

Built-in tutorials guide you through the basics and our expert team is always on hand to answer your queries. Pro subscribers can take advantage of group training sessions and ongoing phone and email support from the population experts to tackle planning issues and get the most out of the system.