About .id (informed decisions)

Informing decisions that contribute to a good society



With more than 25 years’ experience converting national demographic, housing and economic trends into local stories, .id is Australia’s leading provider of tools and consulting services to support local area decision making.

Knowledge of place

.id is a team of geographers, demographers, economists, spatial analysts, urban planners, social researchers, forecasters, census data and IT experts. We study how cities, towns and regions are growing and changing. We convert national trends into local stories.



.id stands for “informed decisions” and our work is to provide decision makers within government, industry and the community with accurate, accessible, easy-to-use information about communities and how they are changing.


decision making

.id’s information tools and consulting services provide the evidence base to make place-based decisions such as where and when to prioritse budgetary expenditure, make capital investments and deliver services that meet local needs.  


Online tools

.id converts complex data into online tools that communicate stories of people and place. Available to the public, our tools support informed decisions about when and where to provide services, invest and advocate enabling business, government and the community to contribute to a better society. 



By taking a consulting-led approach to projects, our experts can get to the heart of your challenge, giving you insights and a framework to make confident, strategic and informed decisions.Our online tools then put those insights in the hands of your team, your project stakeholders or the wider community. Visit our services page to see if can help with your project.


Evidence for informed decisions 


understand your community



make evidence based decisions



influence government



advocate for your community


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empower community groups

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support local business


Our belief is that by making demographic information accessible to the broadest possible audience and promoting evidence-base decision making, we are contributing to well planned, sustainable communities.


Who we work with

Our clients include local and state governments, education providers, housing developers, retailers, health care providers, utilities companies, banks & insurers, sporting organisations and planning consultants.

We believe in collaboration and long, productive partnerships with our clients. We are excited by the projects we engage in, and genuinely interested in the outcomes. We design projects that are pointy, practical and inject confidence into decision-making.



Who you'll work with

People at .id share a curiosity and knowledge about how people live in communities and cities. Our team has a unique combination of demographic and spatial analysts, social researchers, urban economists, industry sector experts, IT and data management specialists. We are the largest and most experienced population forecasting team in Australia.


About us  Who youll work with  Meet the team  Tile

Our story

.id was started in 1997 by Ivan Motley, a geographer who was deeply interested in public policy and urban planning and wanted to contribute to building a good society in Australia.

Our vision

We believe that everyone should have access to the important things in life: housing, education, employment, social & political inclusion, culture, health, recreation, information, love and laughter.

Do you have an important decision to make?

.id can help you make informed decisions using the right evidence

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