Curated datasets
Our team ensures the information in profile.id is accurate, easy to understand and up-to-date. We curate data to tell a story. Who makes up your community? How does it compare? How is it changing?
profile.id is a curated online community profile that provides deep demographic insights for local areas.
More than 300 councils around Australia inform their decisions using profile.id.
With ageing populations, changing overseas and internal migration, natural disasters and the realities of COVID-19, the pressure on Councils to deliver services is ever increasing. The people we work with in local government across Australia take pride in making evidence-based decisions that benefit their communities.
profile.id curates data from the Census and other sources to tell a powerful story about local communities: their characteristics, how they are changing and how they compare to other areas.
Give your team and community the power to see these changes clearly, uncover trends, test assumptions and make informed decisions.
Used by more than 300 councils around Australia
Turn data into knowledge.
Our team ensures the information in profile.id is accurate, easy to understand and up-to-date. We curate data to tell a story. Who makes up your community? How does it compare? How is it changing?
What's the story behind the data? Custom local-area boundaries, comparisons to other places and changes over time provide the essential context that makes your data meaningful. Insights are communicated via tables, charts, maps and textual analysis and guidance.
Collaboration is core to the way we do business. Your subscription gives you direct support from the demographic experts behind the tool: from training and briefing sessions for executives, staff and the community to ad-hoc advice.
You shouldn't need to be a specialist to find the data you need. profile.id gives your entire council and community the power to use Census and other data to make informed decisions in their daily work.
Repetitive and inconsistent analysis can cost you more than money. profile.id is delivered online so your council, community and consultants can all use the same data every time they need it. Easy exports and custom reporting enable quick presentations and in-depth analysis.
Internal and external requests are a drain on resources. profile.id appears at the top of Google search results, answering common demographic questions before they come to you.
One stop shop for any info on our community. Use it for work ALL THE TIME (Community Development), and recommend to community (individuals and groups) for grant applications, business planning, strategies, etc.
It makes looking at demographic data easy.
A resource for all.
Empower community leaders and help businesses flourish. profile.id is made available online to all, allowing council, local businesses and community groups to work from the same evidence base.
Designed for decision makers.
Understand local differences by dividing your LGA into custom geographies. .id's internal methodology ensures your change-over-time analysis isn't compromised by shifting boundaries. This can include additional overlay areas to cover planning schemes, catchment areas etc.
Get essential context by comparing your LGA and areas within it against each other and benchmark geographies of your choice.
Is your community ageing? Becoming more affluent? More diverse? profile.id makes it easy to see and respond to important changes in your community.
Make the data work for you. Download raw data, export charts and tables, create instant reports.
Ethnicity
Disability
Education
Employment
Unpaid work
Income
Households
Dwellings
Housing tenure
Optional modules delivering demographic insights to communities defined by characteristics (as opposed to geography).
An essential tool for all of council.
Respond to changes in your community; plan and deliver services and facilities where they are needed most.
Uncover patterns of disadvantage or disability to deliver the most effective social programs and services where they’re needed most.
Understand popluation trends and emerging
age charactistics to invest in recreation assets
in the most approriate areas.
Create funding submissions based on hard data
that clearly identifies disadvantage, opportunity and community need.
Understanding changing age structures is essential for managing existing assets, converting to new uses and identifying needs for new infrastructure.
As a public resource, profile.id minimises
external information requests. It also gives
you a clear picture of diversity to inform your LOTE collections.
Paint a clear picture of your changing community; promote your area to prospective residents, businesses and investors.
Meaningful inductions for new elected members and briefings for management.
Identify trends in population and dwellings to refine growth assumptions in your Long Term Financial Plan.
A clear picture of current housing lets you respond to state government targets with confidence.
Support local business decision-making and build business cases to attract investment in your community.
See the changing household types in different parts of your community to better plan the logistics of waste collection.
When we brief local councils and community groups, some of the most pointed questions are often about communities defined by characteristics rather than geography. Council workers and community groups often want to know more about a particular ethnic group, age group or disadvantaged groups.
Our optional Communities of Interest modules have been developed to allow a deep dive on different groups within the wider communities.
We'll work with you to understand the problems you're trying to solve, demonstrate the tools and make sure profile.id is the right solution for you.
profile.id breaks down the LGA into small areas for local decisions. These small areas can be based on ABS definitions or customised to whatever boundaries make sense for you.
We do all the work to process the data and put your site live. We'll let you know the moment its ready to use.
Once the site is live, you can organise one of our demographic experts to deliver training to staff (generally included in the subscription cost) to ensure you get the most out of your new resource. We can also deliver demographic briefings for different audiences, from councillors and executives to community groups.
profile.id is an ongoing service. We keep you up-to-date as new data and features are added to the site, and we're only ever a phone call or email away to help you get the most out of it.
General queries | Book a demo | Pricing enquiry
If you're interested in taking the next step, we're here to help. Get in touch to learn how profile.id can help your organisation and community. Use this form or reach out by phone or email.
Call us: 03 9417 2205
email: demographics@id.com.au
profile.id has been designed to give the council and community a reliable and consistent evidence base for significantly less than cost of than one-off consulting reports and internal data wrangling. Cost varies depending on the modules you wish to include and the number of geographic areas. Contact our team.
Like all .id information tools, profile.id community profiles are publicly accessible, ensuring council, local businesses and community groups are able to work from the same evidence base.
A subscription gives you direct access to the experts behind the tool. In addition to staff training sessions and demographic briefings, we can always be contacted for ad hoc advice via phone or email.
Much of profile.id relies on Census data, collected every 5 years by the ABS. Other inputs, however, are updated monthly (eg JobSeeker recipients, building approvals) and annually (eg Migration between LGAs).
Yes. Our expert methodology allows us to offer bespoke internal geographies that best fit council's needs without compromising change-over-time analysis.
Yes. Along with the LGA and customisable small area geographies, you can add overlay areas to capture anything from wards to activity centres.
Most data on profile.id shows about 20 years of change, illustrating the story of how places are evolving. For some topics, such as age breakdowns, profile.id can go back even further, providing the full picture of a suburb's lifecycle.
Subscribers can choose the best geographic comparisons to use as benchmarks. Defaults include national, state and greater capital city statistical areas, as well as the LGA and smaller areas within.