Our team ensures the information in profile.id is accurate, easy to understand and up-to-date. We curate data to tell a story. Who makes up your community? How does it compare? How is it changing?
profile.id is a curated online community profile that provides deep demographic insights for local areas.
More than 300 councils around Australia inform their decisions using profile.id.
With ageing populations, changing overseas and internal migration, natural disasters and the realities of COVID-19, the pressure on Councils to deliver services is ever increasing. The people we work with in local government across Australia take pride in making evidence-based decisions that benefit their communities.
profile.id curates data from the Census and other sources to tell a powerful story about local communities: their characteristics, how they are changing and how they compare to other areas.
Give your team and community the power to see these changes clearly, uncover trends, test assumptions and make informed decisions.
Used by more than 300 councils around Australia
Turn data into knowledge.
One stop shop for any info on our community. Use it for work ALL THE TIME (Community Development), and recommend to community (individuals and groups) for grant applications, business planning, strategies, etc.
It makes looking at demographic data easy.
A resource for all.
Empower community leaders and help businesses flourish. profile.id is made available online to all, allowing council, local businesses and community groups to work from the same evidence base.
Designed for decision makers.
Understand local differences by dividing your LGA into custom geographies. .id's internal methodology ensures your change-over-time analysis isn't compromised by shifting boundaries. This can include additional overlay areas to cover planning schemes, catchment areas etc.
Get essential context by comparing your LGA and areas within it against each other and benchmark geographies of your choice.
Is your community ageing? Becoming more affluent? More diverse? profile.id makes it easy to see and respond to important changes in your community.
Make the data work for you. Download raw data, export charts and tables, create instant reports.
An essential tool for all of council.
When we brief local councils and community groups, some of the most pointed questions are often about communities defined by characteristics rather than geography. Council workers and community groups often want to know more about a particular ethnic group, age group or disadvantaged groups.
Our optional Communities of Interest modules have been developed to allow a deep dive on different groups within the wider communities.
General queries | Book a demo | Pricing enquiry
If you're interested in taking the next step, we're here to help. Get in touch to learn how profile.id can help your organisation and community. Use this form or reach out by phone or email.
Call us: 03 9417 2205