ivan-1

Ivan Motley

Founder

Confident decisions come from understanding complex information as a clear and persuasive narrative

Ivan is interested in how communities have access to education, housing, health, employment, recreation and each other. People in public and private organisations can be frustrated in their ability to contribute to this “good society” when they don’t have the right information to make critical decisions.

Ivan’s idea is to introduce spatial thinking to organisations, look at places through a demographic lens, and use the power of storytelling to be persuasive.


Today over 30 smart people have joined him in this mission. Each year over 1.5 million people use .id’s 300+ web applications to inform their decision-making. Over 10,000 people subscribe to .id’s newsletter and over 50,000 learn from .id’s blog every month.
Ivan loves surfing, his family and Bella the dog.