• Three growth markets in Australia

    Matthew Deacon, our Head Population Forecaster, shares his views about how Australia’s population is changing and why it’s not all about the “baby boomers.” 

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  • Growing the membership pie for Aussie Rules

    The AFL shares its discoveries using .id placemaker to explore strategies for growing its membership base.

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  • Increasing donations for a major Australian charity

    .id works with one of Australia’s best known charities to increase donation rates by identifying when and where their donation centres should be located.

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  • Forecasting demand for retirement living

    A prominent retirement living provider was looking to make a substantial investment in capacity across Victoria and NSW. They needed to be able to anticipate demand and invest with confidence.

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  • Supporting the Cancer Council’s Relay for Life

    The Relay for Life is a fundraising event that raises over $24 million each year to support cancer research. Business Unit Head Rick Willis, explains how his team worked with .idPlacemaker to create an evidence-base that supports their vision to build participation and donations.


the future is in your hands

.id placemaker allows businesses to see into the future like never before. Combining the reliability of .id’s population forecasts with customer data and state of the art visualisation technology, the way you make business decisions will be changed forever.


your demographic resource centre

Population, age structure, ethnicity, religion, income, employment and much more. Access this rich source of demographic gold and make informed decisions.


how population experts can help your business


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