Campbelltown Economic Profile

Campbelltown City Council asked .id to analyse the economic drivers of the local economy. The objective of this study was to build an evidence base that could set the strategic direction for economic development strategies and investment attraction material. We were also asked to evaluate the economic impacts of several interventions including the Western Sydney Airport.

Our method

To meet this objective, .id provided Council with an economic story about Campbelltown and its place in the regional and larger macro environment. Our approach was designed to better inform Council about the locations strategic strengths, weaknesses and gaps and how these have developed overtime, rather than repeating factual statements and presenting data.
We also developed an Economic Development Prioritisation Framework to help Council make strategic decisions about alternative options.

Our report covered the following:

• Economic role and function
• Local economic trends
• Industry sector analysis and competitive advantages
• Spatial economic form and implications
• Macro economic forces influencing growth
• Challenges and opportunities
• Evaluation of economic development options

Results

Based on this work, our evidence base is now being used by Council to inform economic development plans, advocacy and investment priorities.

Further information

Check out articles from our Economics team here, or feel free to book a meeting if you would like to learn more about how we can help you build the evidence base.