2015 Toowoomba Economic Profile
ClientToowoomba Regional Council (QLD)
How to highlight the economic strengths of Toowoomba to catch the next wave of economic, employment and investment opportunities.
The profile is a great resource for prospective investors and sets the foundation for future economic strategies
This approach informs decision makers and engages stakeholders in a more meaningful way.
The .id 2015 Toowoomba Economic Profile, combined with economy.id, provides a great resource for prospective investors and sets the foundation for future economic strategies, council policy, community development, and land-use strategies.
The profile was launched in August 2015. By the end of 2015, over 400 copies had been downloaded and over 200 hard copies had been distributed in Australia and overseas.
What is the economic story of Toowoomba? What are its traditional strengths? What are its bold ambitions? How do we promote our economy? How do we plan for growth?
The .id solution
.id took a different approach to previous economic profiles by developing an economic story for Toowoomba. This approach is designed to promote the region to investors by telling the economic story rather than repeating factual statements and presenting data. Instead, we tailored the story to the audience and effectively used charts, tables and maps to complement a narrative that identifies the unique characteristics of the local area.
Outcomes – data driven success
Over its rich history, the Toowoomba region has transformed into a diverse economy, offering a range of business, investment and employment opportunities.
The economic profile highlights the economic strengths of the region and how it is changing to identify future opportunities for growth.
Links are provided in the report to the suite of .id tools for readers who require additional information.
Most topics can be monitored annually using the .id suite of online tools. This approach informs decision makers and engages stakeholders in a more meaningful way.