Case Studies Economics
The Client
City of Subiaco
Challenge
Subiaco came to .id with a need to understand more about the economic impacts of major recent changes in the City including the relocation of AFL games to Perth's new stadium.
Our Method
.id prepared an Economic Health Check for Subiaco which utilised a range of up to date datasets to analyse industry change, COVID impacts, major projects, and socio-economic transition to assess the current state of play and identify key issues and opportunities for growth.
Highlights
Our analysis highlighted the weaker than metro average jobs growth due to a slowdown in construction activity, relocation of the AFL, COVID impacts, and closure of the King Edward Memorial Hospital. The report identified specialisations in Mining and Aged Care as well as several knowledge intensive industries that may benefit from WA's return to growth in the coming years.
Results
The outcome for Council was evidence-based insights that informed and supported investment and development strategies. The insights also helped shape discussions with local business and community stakeholders.
Economic Spotlight on the City of Subiaco
In 2022, our consultants conducted an Economic Health Check for the City of Subiaco which encompasses the suburb of Subiaco ('Subi'), a key hospitality precinct in Perth centered around Rokeby Road. The suburb was known to many as the home of football in WA before the relocation of matches to the new Optus Oval. Here's what we found.
Subiaco's largest industry - Healthcare - is undergoing substantial change
Most employment in Subiaco is provided by the Healthcare and Social Assistance industry. Until recently, the City of Subiaco incorporated the King Edward Memorial Hospital and Princess Margaret Hospital. However, the former is set to be closed and the latter was closed in 2018. This exodus of hospital activity will have considerable flow on impacts to complementary health services and retail/hospitality supported by hospital workers.
Subiaco's tourism and hospitality industry has experienced some lean years
Subiaco has historically been known as a regional destination for local and interstate visitors but was hit hard by the relocation of AFL and impacts of COVID-19. The industries most impacted by the reduced visitation were Accommodation and Food Services and Retail Trade.
CBD proximity and high skilled resident base supports the knowledge economy
Professional services is the second largest employing industry in Subiaco and benefits from strong accessibility to the CBD and a resident base who were twice as likely to be degree qualified than the metro average in 2021 (60% vs 29%). The City also has specialisations in other 'knowledge economy' areas such as information media and finance supported by quality medium size office space.
Forecast population uplift will shift economic activity towards local sales away from export orientated industries
A number of new residential developments are set to drive stronger population growth which will support demand for a range of local services (e.g. retail, hospitality, health, entertainment). However, these industries will be targeted more toward local sales and will not support higher productivity and exports compared to other industries.
Growth in commodity prices will support short-term expansion in mining and engineering businesses
Recent rebounds in mining and exploration activity in Western Australia will have flow on effects to resource, environmental science, and engineering companies in Subiaco.
Greater workforce flexibility and remote work may benefit Subiaco
Post-COVID has seen a greater acceptance of flexible working patterns and in some cases the downscaling of office space to reflect lower needs for full occupancy. Subiaco had a higher share of remote workers than the metro average in 2021 and a higher share of professionals working from home would support local sales. In addition, Subiaco may be even more attractive to larger companies looking to down scale from the CBD to high-amenity inner-suburban sites.
About our economic consulting team
Our economic consulting team is engaged by councils and organisations across Australia to provide in-depth insights behind the data. Our experts draw on their knowledge of urban and regional economic development and years of experience working with decision makers across Australia. This information is used by councils to develop evidence based economic development strategies, investment attraction plans and support grant applications.
If you need help on a project, please contact us and we will get in touch.
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